poof Get early access

For the 3 minutes you almost smoke.

Poof is a little cloud on your iPhone for quitting vaping, pouches or smoking. It shows up when a craving hits, and stays until it passes.

You’re on the list. Poof will write when it’s ready.

Free to use. For vapes, nicotine pouches and cigarettes.

Download on theApp Store

When a craving hits, one tap.

Most cravings pass in a few minutes. Try one minute with Poof now.

9:41
Breathe with Poof1:00
Breathe with Poof
Six breaths. About a minute.

Paused
Take your time. Poof will wait.
That one passed.
Poof saw it.
Most cravings pass in a few minutes.

Every craving you get through clears the Hill.

Each craving you get through lifts the fog a little, and every smoke-free day keeps more of it clear. At 72 hours a bench appears, then a tree, then a little house with a warm light.

Day one starts now. Poof is with you.

A slip doesn’t erase what you’ve built.

Poof grows with you.

Smoke-free days grow the first four stages. The last two take nicotine-free days.

  1. SmokeDay 0
  2. Wisp3 days
  3. Puff7 days
  4. Cloud21 days
  5. Fluff30 days nicotine-free
  6. Glow100 days nicotine-free

Poof when the app is closed.

On your Home Screen and Lock Screen, one tap from help. Say “Hey Siri, I’m having a craving” and Poof opens straight to it. Before your usual hard hour, Poof checks on you.

Small
Medium
Lock Screen
StandBy
Before your usual hard hour

The help is free.

Everything that helps in the moment is free, for good. Plus adds depth, and there’s a lifetime price, because nobody wants to pay to not smoke.

Free, for good

$0

  • Poof, all six stages, the whole Hill
  • Help for every kind of craving
  • Morning and evening check-ins
  • What happens when you slip, your streak, money saved
  • Warnings before your usual hard hour
  • Milestones, share cards, widgets

Plus · 7-day free trial on yearly

$39.99 a year · $9.99 a month · $79.99 once

  • Insights: money, cravings, triggers
  • Full breathing library with audio
  • Guided first 72 hours
  • Seasonal looks for Poof
  • Export your data

Not helping? Get your money back. Refunds go through Apple. We take you straight to Apple’s refund form from the app.

Private by design.

Your quit stays on your phone. No account, no ads, and your data is never sold.

From v1.1, Poof’s words are written on your iPhone with Apple Intelligence. Nothing leaves the phone. On supported iPhones.

Where Poof is going.

Poof starts with the moment. Then it gets to know you.

  1. At launch

    Helps in the moment.

    Craving help, the Hill, and Poof on your Home Screen.

  2. Coming next

    Knows you.

    Poof learns your hard hours and what sets you off, and tells you in its own words.

  3. Coming

    Picks what works for you.

    Poof learns which exercise helps you most, and gets you ready before a hard hour.

  4. Later

    Beyond the iPhone.

    Poof on Android, and on your wrist with Apple Watch.

Questions.

Is Poof a medical app?

No. Poof helps you through a craving. It isn’t medical advice. If you want nicotine replacement, talk to a doctor. If you ever feel unsafe, call your local emergency number or a crisis line.

What if I slip?

The fog rolls back for a day and Poof gets hazy. It never loses a stage, and every day you’ve built still counts.

Does it work for vaping and nicotine pouches?

Yes. Vapes, nicotine pouches and cigarettes, cold turkey or step by step.

Your Hill is waiting.

You’re on the list. Poof will write when it’s ready.

Download on theApp Store